Millions of consumers are now drinking more mindfully – being aware of why, and how much, alcohol they drink. A poll of 2,000 adults, who have previously consumed alcohol, found 57 per cent are choosing to “do things by halves” – interspersing alcoholic drinks with alcohol-free alternatives at social occasions.
Prior to the last 12 months, 27 per cent had never attended a social occasion without drinking. But attitudes appear to be changing – with 61 per cent of those polled now more inclined to drink alcohol in moderation.
Commissioned by Harrogate Spring Water, advocates of mindful drinking, the study found 20 per cent are motivated to try such an approach to drinking at social events this summer. Further to this, 44 per cent see mindful drinking as a way to bring more moderation into their life, with 43 per cent viewing it as a form of self-care.
