Meta launched its new app, Threads, today (July 6) and has already seen more than 10 million users sign up.
Facebook and Instagram owner Mark Zuckerberg, 39, pitched the app as a "friendly" rival to Twitter, which was bought by Elon Musk in October. The app is linked to Instagram and appears to be a direct competitor to Twitter which has been severely criticised recently over its new policies, with the most recent limiting users on how many tweets they can view a day.
According to Zuckerberg, since launching at midnight, the new app has received more than 10 million sign ups. He said: “I think there should be a public conversations app with 1 billion plus people on it.
