The pursuit of professional success and financial stability has taken an unconventional turn across China. Millions of young professionals are now looking toward an unlikely deity of prosperity: American 'momager' Kris Jenner.
On platforms such as Xiaohongshu — often referred to as Rednote — and Weibo, a viral trend has seen Gen Z users replace their photos with images of the Kardashian matriarch. This digital movement is rooted in the belief that adopting her likeness as a profile picture can manifest luck, wealth, and an unshakable sense of confidence.
