Millennials Might Have Pink, but Gen Z Paved the Way for a New Yellow Trend That "Soothes and Sustains," Says a Color Forecaster

Yellow kitchen cabinets with timber kitchen cabinets, white painted floorboards, a timber table with two timber chairs, white countertops, white tap, and old door .

Yellow is a color that sparks strong opinions — loved by some, disliked by others. But over the past decade, it has made a significant cultural impact, becoming emblematic of a generation. Where millennial pink defined the late 2010s, the Gen Z yellow trend emerged as its vibrant successor: a bright, energetic hue tied to the optimism, visibility, and boldness of Gen Z.

This vivid yellow wasn’t just a color trend; it symbolized a shift. It marked the beginning of a new era where bold colors became culturally acceptable again, paving the way for a wave of dopamine brights.