Millennial Brands Are Struggling – Other Generational Brands Should Take Note

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Earlier this summer, home appliance maker Midea recalled 1.7 million window air conditioner units due to potential mold exposure. It was a major bump in the road for the company, and a wake-up moment for many of its core consumers– millennials.

“To see that it got recalled, it was a big letdown,” Janel Strachan, a 31-year-old New Yorker and Midea lover, told Business Insider.