THE Royal Edinburgh Military Tattoo has announced its headline sponsorship with Innis & Gunn, which will allow audiences to enjoy a beer on the Edinburgh Castle Esplanade for the first time.
As presenting partner, the Edinburgh-based brewer will provide a bar service for every performance from August 5-23, including the opportunity to pre-order before the event and collect on arrival.
Drinks on offer will include Innis & Gunn’s beers ‘The Original’, a single malt whisky cask matured Scottish beer, and ‘Innis & Gunn Lager’, brewed with naked golden oats for smoothness. Innis & Gunn’s bars will also offer red wine, white wine, prosecco and soft drinks alongside their premium beers.
In addition to the recommended pre-order and collect service, Innis & Gunn’s bars will also be available across the venue before the show starts.
Buster Howes, chief executive of The Royal Edinburgh Military Tattoo, said: “The Tattoo and Innis & Gunn are both Edinburgh-based, proudly Scottish and loved around the world.
“Those are several reasons of many, why this partnership is such a happy fit. Quality, authenticity, innovation, originality, and creativity are shared qualities.
“What better way to enjoy a world-class spectacular, than with a cold beer in hand for the first-time in the Show’s history, in the majestic Castle Esplanade setting.”
Dougal Gunn Sharp, founder of Innis & Gunn, added: “We are all incredibly proud to be partnering with The Royal Edinburgh Military Tattoo, giving people the chance to revel in everything that is great about Edinburgh in August; iconic beers and an iconic show at Scotland’s most iconic setting, Edinburgh Castle.
“Our shared global audience and clearly aligned values make this a natural partnership and we are excited to be able to bring a new dimension to the show this year, offering our award-winning beers to the thousands of attendees each night, a first at the Castle.
The Royal Edinburgh Military Tattoo will make its return this 5-27 August, with its Voices Show which celebrates expression and the power of connection through spoken word, song, music, and dance.
