Like many millennials, I've experienced brow trend whiplash, when the pendulum rapidly swung from skinny '90s arches to thick, fluffy and full shapes like the ones we're still familiar with today. I'm not sure I'll ever move past having dark, bushy brows (honestly, pass me the Revitabrow), but for those looking for something a little more minimalist, you're in luck: bleached brows are back once again—and they may be a little more stubborn this time, appearing to hold favour with Gen Z'ers.
In line with the trend of 'barely there' brows, it seems bleaching has come right back around and TikTok is awash with ultra-blonde arches that somehow manage to look bold and striking but still relatively... normal?
