Before “the symbol of American soccer”, as one Italian sportswriter called him, ever donned AC Milan’s jersey for a match, Christian Pulisic made a tremendous impact for his new club.
Sales at AC Milan’s team store rose by 266% once the 24-year-old native of Hershey, Pennsylvania, signed his four-year contract worth up to $24.2 million. Pulisic’s jersey accounted for 45% of all jerseys sold, with Americans representing 43% of total sales, compared to just 9% last year.
