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Reuters
Reuters
Entertainment
By Elisa Anzolin

Milan quietly gears up for return of big-spending Chinese tourists

A view shows the clothes and accessories dedicated to the Lunar New Year in the display window of a Salvatore Ferragamo store in Milan, Italy, January 16, 2023. REUTERS/Elisa Anzolin

Some stores in via Montenapoleone, the heart of Milan's most exclusive shopping area, are displaying clothes and accessories dedicated to the Lunar New Year after two years disrupted by the pandemic even though Chinese tourists are yet to return in big numbers.

Clothing and backdrops featuring meadow and rabbit motifs have appeared in the windows of stores such as Salvatore Ferragamo, Loewe and watchmaker Hublot on and around the elegant street as China prepares to usher in the Year of the Rabbit.

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