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Sports Illustrated
Sports Illustrated
Sport
Karl Rasmussen

Uncrustables Unseated: NFLPA Strikes New Partnership With Up-and-Coming PB&J Brand

The NFL and peanut butter-and-jelly sandwiches have a long, rich history. It was reported by The Athletic in 2023 that NFL teams consume a whopping 80,000 Uncrustables––the pre-packaged, crustless peanut butter-and-jelly sandwiches produced by Smuckers––each year.

That report highlighted the Broncos as the league’s largest consumer of Uncrustables, with the team going through around 700 per week. Almost 700 pounds of the beloved sandwiches are consumed weekly by NFL teams, who view the quick snack as an effective source of carbohydrates while also providing a small intake of protein.

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