Mike Ashley's Sports Direct is bottom of the league in a recent survey of the best and worst sports and outdoor shops.
The former Newcastle United owner's chain, which he founded in 1982 and now has over 400 stores, got just two out of five stars for staff helpfulness and knowledge as well as aftersales service and returns in a poll of over 10,000 shoppers carried out by consumer champion Which?
Although customers said they liked the range and availability of its products, Sports Direct's stores and on-store service came under fire, with one customer noting: "Shopping in a Sports Direct is an ordeal. Their stores are so messy," and another saying: "Sports Direct stock many items at their store and generally at very reasonable prices. However their in-store service is very poor and the layout of the store is exceptionally messy."
