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Bike Perfect
Bike Perfect
Lifestyle
Richard Owen

Mike Ashley's Frasers Group to relaunch Chain Reaction and Wiggle websites and look to continue MTB brands Nukeproof, Vitus and Ragley

Nukeproof Megawatt e-bike being ridden.

After having laid off all their staff prior to being bought by the Frasers Group, owners of Evans Cycles, the Chain Reaction Cycles and Wiggle websites finally closed their cyber doors earlier this week. But the holding pages on both websites intriguingly promised new ventures coming soon.

Rumors have been circulating about what is coming next. Unsubstantiated theories have ranged from Frasers (owned by Mike Ashley) buying the brands just to shut them down – which would massively benefit Evans Cycles' online operations, to Chain Reaction and Wiggle being reborn in some form or another.

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