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International Business Times

Business

Marvie Basilan

MicroStrategy Rebrands With Bitcoin-Inspired Logo Into Strategy, Posts $670M Q4 Loss

Strategy Bitcoin MicroStrategy Michael Saylor

MicroStrategy is now Strategy (Credit: Strategy Website / Screenshot)

KEY POINTS

Strategy also launched a new orange and black website where users can track $BTC prices and $MSTR stock performance
Strategy posted a net loss of $670.8 million in Q4 2024 and its operating expenses ballooned to $1.103 billion
Bitcoin slightly dropped in the hours after Strategy's rebrand and Q4 2024 financial report announcements

Tech firm MicroStrategy (MSTR) announced Tuesday it is rebranding into Strategy, and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and overseas.

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