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Windows Central
Windows Central
Technology
Brendan Lowry

Microsoft's Xbox CEO Asha Sharma hires "widely respected" gaming industry analyst for strategy — the move helps "position Xbox for the future”

Asha Sharma photo op.

It's only been three months since Phil Spencer retired and Microsoft's new Xbox CEO Asha Sharma stepped up to fill his shoes, but in that time, she's made many significant changes and announcements. These include a massive price cut for Xbox Game Pass, a range of improvements to the Xbox user experience, the end of "Microsoft Gaming" in favor of Xbox, a huge manifesto for the brand's future, the introduction of a new Xbox Player Voice forum, and more.

The most recent of these was an Xbox leadership overhaul that saw Sharma bring several of her former colleagues from Microsoft CoreAI and Instacart into the fold to serve the goal of creating "a platform that is affordable, personal, and open," achieved "by staying close to the work and the people we serve." Now, according to a new memo seen by Windows Central, she's expanding executive Xbox leadership further with three new hirings and promotions.

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