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Fortune
Fortune
Christiaan Hetzner

Microsoft wants to use ChatGPT to cut Google out of more than just the search engine market

Microsoft CEO Satya Nadella (Credit: Fabrice Coffrini—AFP via Getty Images)

Microsoft’s latest investment in OpenAI has generally been perceived as a last-ditch bid to resurrect its moribund search engine Bing from obscurity, but could it actually be much more than that?

Cathie Wood’s ARK Invest believes Google has more to lose than just its utter dominance of internet search requests, which generates close to 60% of parent company Alphabet’s overall revenue through the sale of online advertisements. 

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