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Windows Central
Windows Central
Technology
Kevin Okemwa

Microsoft's biggest mobile regret: stunning Windows Astria concept shows how Windows Phone could have won with Fluent Design and Android apps

Windows Phone and Mobile.

"The decision I think a lot of people talk about — and one of the most difficult decisions I made when I became CEO — was our exit of what I'll call the mobile phone as defined then," indicated Microsoft CEO Satya Nadella. "In retrospect, I think there could have been ways we could have made it work by perhaps reinventing the category of computing between PCs, tablets, and phones."

The quote above discusses Satya Nadella's strategic mistake after becoming CEO, which potentially sealed Windows Phone's huge potential and fate in the Microsoft graveyard. But perhaps more interestingly, former Microsoft CEO Steve Ballmer indicated that the company "paranoia and confidence" in Windows fumbled its opportunity in the smartphone landscape.

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