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International Business Times UK

Andrea Gabrielle Prado

Microdrama Mania Hits Hollywood as Four New Studios and Deals Launch in a Single Day

Hollywood Vertical BuzzFeed Studios

Four new microdrama studios launch to take advantage of the rise of the format. (Credit: Jake Blucker/Unsp)

Four separate vertical-video 'microdrama' studio launches and content deals landed within a single 24-hour window this week, marking a definitive industry-wide land grab for short-form mobile storytelling.

From new studio launches to major content pacts, Hollywood's bet on the format has moved decisively from experiment to core production lane.

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