Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

Bangkok Post

Business

Micro-drama market takes Asia by storm

TPSO Trade Policy and Strategy Office Thailand China ReelShort

The ReelShort app specialises in bite-sized, vertical micro-dramas.

With fast-paced plots, easy-to-digest storylines and attention-grabbing elements, vertical micro-dramas are swiftly captivating smartphone audiences. The Trade Policy and Strategy Office (TPSO) has identified this emerging format as a new opportunity for Thai content producers.

Nantapong Chiralerspong, director-general of TPSO, said vertical micro-dramas produced in a 9:16 aspect ratio are tailored for smartphone and tablet viewing. Episodes generally last 1-2 minutes, perfectly suited for consumers who like to race through content.

Sign up to read this article

Read news from 100's of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

Enes Kanter Freedom claims he was ejected from WNBA finals game in Atlanta

Enes Kanter Freedom claims he was ejected from WNBA finals game in Atlanta

Former NBA player says he was removed from State Farm Arena after officials arranged a private suite and additional security for his attendance

The Guardian - US

Court upholds AIG’s win in Louisiana doctors’ $16.1 million hurricane damage dispute

Court upholds AIG’s win in Louisiana doctors’ $16.1 million hurricane damage dispute

A Louisiana couple’s $16.1 million hurricane damage appraisal did not help them overturn a jury verdict in an insurance dispute. Raja and Gayathri Talluri, doctors who own a 25,000-square-foot home in Thibodaux, Louisiana, sued AIG Property Casualty over its refusal to pay their full $6.7 million repair estimate after Hurricane…

The Times of India

‘Man, I loved that’: Trump cheers South Carolina rally attender who hit protester

‘Man, I loved that’: Trump cheers South Carolina rally attender who hit protester

President was reportedly heckled at least nine times during campaign event for Darline Graham

The Guardian - US

In Pakistan, Maldives President Mohamed Muizzu calls for early Saarc summit

In Pakistan, Maldives President Mohamed Muizzu calls for early Saarc summit

The visit also saw the two sides signing 20 MoUs, including in areas like defence and maritime cooperation that will be of concern to India. This is not the first time though that Muizzu has called for revival of Saarc. In his independence day speech this year, Muizzu had also…

The Times of India

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Florida Catholic School Parents Seeking Religious Vaccine Exemptions Caught Between Bishops and the Attorney General Over Scholarships

Florida Catholic School Parents Seeking Religious Vaccine Exemptions Caught Between Bishops and the Attorney General Over Scholarships

Florida's attorney general and Catholic bishops clash over religious vaccine exemptions at scholarship schools. What the standoff means for parents.

California and the Justice Department clash as more than two dozen face federal charges in voter sweep: ‘what are they hiding?’

California and the Justice Department clash as more than two dozen face federal charges in voter sweep: ‘what are they hiding?’

The government wants a fair election.

We Got This Covered

Related Stories

Top stories on inkl right now

Enes Kanter Freedom claims he was ejected from WNBA finals game in Atlanta

Enes Kanter Freedom claims he was ejected from WNBA finals game in Atlanta

Former NBA player says he was removed from State Farm Arena after officials arranged a private suite and additional security for his attendance

The Guardian - US

Court upholds AIG’s win in Louisiana doctors’ $16.1 million hurricane damage dispute

Court upholds AIG’s win in Louisiana doctors’ $16.1 million hurricane damage dispute

A Louisiana couple’s $16.1 million hurricane damage appraisal did not help them overturn a jury verdict in an insurance dispute. Raja and Gayathri Talluri, doctors who own a 25,000-square-foot home in Thibodaux, Louisiana, sued AIG Property Casualty over its refusal to pay their full $6.7 million repair estimate after Hurricane…

The Times of India

‘Man, I loved that’: Trump cheers South Carolina rally attender who hit protester

‘Man, I loved that’: Trump cheers South Carolina rally attender who hit protester

President was reportedly heckled at least nine times during campaign event for Darline Graham

The Guardian - US

In Pakistan, Maldives President Mohamed Muizzu calls for early Saarc summit

In Pakistan, Maldives President Mohamed Muizzu calls for early Saarc summit

The visit also saw the two sides signing 20 MoUs, including in areas like defence and maritime cooperation that will be of concern to India. This is not the first time though that Muizzu has called for revival of Saarc. In his independence day speech this year, Muizzu had also…

The Times of India

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Florida Catholic School Parents Seeking Religious Vaccine Exemptions Caught Between Bishops and the Attorney General Over Scholarships

Florida Catholic School Parents Seeking Religious Vaccine Exemptions Caught Between Bishops and the Attorney General Over Scholarships

Florida's attorney general and Catholic bishops clash over religious vaccine exemptions at scholarship schools. What the standoff means for parents.

California and the Justice Department clash as more than two dozen face federal charges in voter sweep: ‘what are they hiding?’

California and the Justice Department clash as more than two dozen face federal charges in voter sweep: ‘what are they hiding?’

The government wants a fair election.

We Got This Covered

Our Picks

What’s Actually Made Fresh at the Grocery Store Bakery? The Answer May Surprise You

The smell of warm bread and cookies can make the grocery store bakery one of the hardest sections to walk past without buying something. Rows of golden rolls, frosted cupcakes, and fresh-looking pastries create the impression that bakers prepared everything that morning. Sometimes, that is true, but many supermarket bakeries…

Grocery Coupon Guide

Cyndi Lauper defends working with Nicki Minaj despite rapper’s support for Trump

Rapper has become one of the president’s most famous supporters

The Independent UK

Doctors Were the Butt of 40% of Facebook Doctor Jokes, but the Most-Liked One Skewered a Lawyer

Researchers combed 30,075 Facebook posts for doctor jokes. Physicians were the usual target, but the most-liked punchline hit a lawyer.

Fridge or not? What’s the best way to store bread?

Our experts have some airtight advice to stop your loaf from going stale

The Guardian - UK

Not enjoying being a parent? You’re not alone. Here’s how to handle this complicated feeling

We’re often told parenting is one of the most rewarding things we’ll ever do. But as many parents will attest, it is also full of very difficult moments. And sometimes these moments seem almost constant.

The Conversation

A warm, sumptuous tale of two Coppolas

As "Marie Antoinette" turns 20, Eleanor and Sofia Coppola's documentary reveals new resonance

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play