Yesterday, Adam Zagoria of Forbes reported that Michigan State basketball incoming freshman Jaxon Kohler has signed a deal with Detroit-based NIL (Name, Image and Likeness) agency Helium SEM.
“Jaxon Kohler represents a shift in the way the frontcourt position is played, and Helium SEM represents a shift in the way Student-Athletes are represented. We are excited to be the trusted partner to assist Jaxon in not only identifying NIL opportunities but also with growing his brand beyond the 94 feet of competition,” said Justin Brantley, president of Helium Sports & Entertainment.
Some have speculated that Kohler could make six-figures from the deal.
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