Michelin, one of the world’s best mountain bike tire manufacturers, has been announced as a main partner of the Whoop 2024 UCI Mountain Bike World Series. The full calendar for the newly named series was launched back in October, with Whoop, the wearable training tool brand taking over as the title sponsor, and now the French tire giants have become the main brand partner for the next five seasons.
The 2024 season features fifteen race weekends, including six new venues that will see Michelin feature heavily across all venues with prominent branding at all race weekends and includes exclusive on-track Michelin-named sectors.
