You can imagine the meltdown across social media, if Stan Kroenke, Todd Boehly or the Glazer family were to enter into a partnership with the Football Association. Well, women’s football in the United States already took a similar unusual step in November 2024 when US Soccer announced “a historic gift” of $30m (£22m) from Michele Kang, the owner of one of the country’s biggest women’s clubs, Washington Spirit, over a five-year period.
US Soccer labelled the donation as philanthropic – the largest women’s football in the country had ever had – and “non-profit”. Then, in December 2025, US Soccer unveiled the Kang Women’s Institute, a platform “designed to accelerate advancements in the women’s game through science, innovation, and elevated best practices”, and there was surprisingly little public condemnation. Overwhelmingly, the women’s game around the world appeared to celebrate the businesswoman’s generosity rather than questioning this arrangement, because of Kang’s repeatedly stated aim of trying to grow women’s football.
