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Fortune

Catherine McGrath

Michael Saylor’s company rebrands to ‘Strategy’ and calls itself a ‘Bitcoin treasury company’

Michael Saylor Bitcoin Strategy MicroStrategy

(Credit: Liam Kennedy—Bloomberg/Getty Images)

MicroStrategy, the veteran software company known for betting billions on Bitcoin, is reinventing itself to better reflect its pivot to crypto.

Founded by Bitcoin advocate Michael Saylor, the company announced Wednesday that it will now be called Strategy and described itself as “the world’s first and largest Bitcoin Treasury Company.” Since 2020, the organization has accumulated more than $45 billion worth of Bitcoin, making it the single largest corporate Bitcoin holder.

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