In the gouging spirit of surge pricing and airline basic economy, AMC Theatres this week announced its new seating strategy.
It’s called “Sightline at AMC.” It means you pay a buck or two more for “preferred sightline” seats, typically in the middle of its auditoriums.
“While every seat at AMC delivers an amazing moviegoing experience,” said Eliot Hamlisch, chief marketing officer of the nation’s largest surviving theater chain, the new policy means you’re paying more for good seats and, yes, true, slightly discounted rates for the “value sightline” inventory in the front row. The rest, same price. But not in the middle of the theater. Those are premium now.
