Michael Owen has been forced to delete a tweet about his non-fungible token (NFT) venture by the Advertising Standards Authority (ASA).
In May, former Liverpool and Manchester United striker Owen wrote a post on Twitter telling his 3.7million followers that "my NFTs will be the first ever that can't lose their initial value". NFTs are unique, non-physical assets that are bought digitally and can be sold like other items.
How they are advertised is under the microscope, with the ASA conducting a thorough review of the issue. The regulator deemed that Owen's tweet was likely to mislead consumers who saw it on the social media platform.
