At any given moment, you have the entire history of the world at your fingertips. Thousands of years of collective human knowledge are folded neatly into the smartphone in your pocket thanks to its connection to the internet, informing your ideas, decisions and actions.
The internet is just one example of what I call the “collective brain”: the societies, networks and platforms which enable us to transmit information and learn. Whilst 5G might be a relatively recent development, the collective brain has existed for as long as humanity has roamed the earth. Despite this fact, when we think about success and innovation, we think of brilliant individuals making extraordinary leaps and decisions that seemingly no one else could.
