Political PR and advertising firms in California are going to owe Gov. Gavin Newsom a huge favor. That's because by signing the so-called Fast Recovery Act on Sept. 5, he opened the door to what could be hundreds of millions of dollars in spending by fast-food companies to kill it.
The act — formally the Fast Food Accountability and Standards Recovery Act, or AB 257 — creates an appointed council that could set wage and other workplace conditions for fast-food workers.
The council would be empowered to set a minimum wage as high as $22 an hour in 2023, though there is reason to doubt that wages would hit that ceiling.