If the old saw is true about insanity defined as doing the same thing over and over again and expecting a different result, what are we to think about Mark Zuckerberg's latest idea to save his company?
As reported by Bloomberg, Zuckerberg on Thursday convened an all-hands virtual meeting at Meta Platforms, the parent of Facebook, and urged employees to focus on the company's short-video service. Dubbed Reels, the service is a copycat of TikTok, the enormously popular video social media platform.
If Zuckerberg is serious about this, it's an indication that he may be out of ideas about how to keep his company growing. The last time Facebook went strongly in for video, the outcome was disastrous. More on that in a moment.
