The United States Secret Service has enlisted renowned movie director Michael Bay to create a recruiting advertisement set to debut during the Super Bowl, as per sources within the NFL and Secret Service. The production of the ad is estimated to have cost the Secret Service around $2 million, a significant sum given the current climate of budget cuts and layoffs in other government agencies. This budget is reportedly double the amount spent on previous Secret Service recruiting ads.
The ad is scheduled to be shown on the jumbotron inside New Orleans' Superdome stadium during the pregame show, with the NFL donating the ad time, saving the Secret Service from additional expenses. Typically, ad buys during Super Bowl Sunday can cost millions, with a 30-second TV spot reaching up to $8 million this year.
