Food shoppers were left in awe as a team of traditional Lucha Libre Mexican-style wrestlers staged a match in a local Iceland supermarket.
The Fulham store in London put on the surprise spectacle for shoppers, which saw colourfully dressed wrestlers El Nordico, Illusionisto and El Piranha battle it out in the frozen aisle.
Iceland put on the dramatic show to celebrate the launch of their partnership with Mexican restaurant brand, Chiquito.
The supermarket teamed up with the London School of Lucha Libre to choreograph the fight sequence which saw Illusionisto and El Piranha come to blows over an argument about a pack of chicken enchiladas.
A throwdown in the frozen aisle ensued as the wrestlers grappled, culminating in El Piranha being slammed into a shopping trolley.
The wrestling team also took to the streets to spread the word to customers about the new and dishes available in the new Chiquito range.
Customers can enjoy a Mexican feast from the comfort of their own home, with 21 new products to choose from including Spicy Chicken Enchiladas Chiquito Piri Piri Half Chicken and Chiquito Halloumi Fries. The Chiquito range starts from £2.
Simon Felsted, Store Manager at Iceland in Fulham said: “Customers were treated to a show-stopping performance featuring traditional Lucha Libre wrestlers, as they carried out their morning shop.
“Our new Chiquito food range is spicing up mealtimes, so we thought we would spice up the in-store experience by unleashing El Nordico, Illusionisto and El Piranha to battle it out in the frozen aisle.
“We teamed up with The London School of Lucha Libre to put on the show which showcased the colour, fun, and flavour of the new hot and spicy food range”
El Piranha said: “I knew Illusionisto would be trying to get his hands on the new Chiquito range before me, but I was ready and waiting to bring the pain. Those Enchiladas are mine!!!”
