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MarketBeat
MarketBeat
Business
Leo Miller

Meta’s Muse Is Taking Aim at E-Commerce, But Amazon Isn’t Playing Along

The release of Meta Platforms' (NASDAQ: META) Muse personal AI agent has had a huge positive impact on its share price. Meta shares are up well over 10% since, adding hundreds of billions of dollars to its market capitalization.

While Muse soaring to the top of Apple’s (NASDAQ: AAPL) App Store is all well and good, there is only one thing that truly matters in the end: monetization. Importantly, investors recently received new information about how Meta plans to monetize Muse. As the company looks to execute this strategy, it is adding key partners but also encountering a key adversary along the way.

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