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The Economic Times
The Economic Times

Meta's Cred deal showcases new playbook: take stake, hire the founder

Meta's $900 million investment in Cred and the appointment of the fintech’s founder Kunal Shah as WhatsApp's new global head are the latest in a series of similar moves by the tech giant. Meta has run this strategy multiple times: acquire minority stake in a company, install its founder in a senior role at Meta, and have someone else at the wheel at the startup.

Finding a pattern

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