The global economy is undergoing a profound transformation, with one topic dominating executive suites and boardroom discussions: artificial intelligence (AI). AI is no longer a distant concept; it’s fundamentally changing how companies innovate, engage with customers and protect their bottom line. For today’s leaders, this means approaching every critical business decision with a mindset that considers how AI can deliver a competitive advantage.
The advertising industry, which I worked in for two decades, is a compelling microcosm of this broader shift, and my recent experience at Cannes Lions underscored it. Every marketer and brand was actively exploring how to partner and invest in AI the right way, and discussing its transformative potential for the industry.
