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Matt Evans

Meta, Snapchat, and TikTok launch the new Thrive mental health initiative, and it's about time

Meta TikTok Snapchat Mental Health self-harm Suicide
In this photo illustration, the Meta Platforms, Inc. logo is displayed on a smartphone screen.

Meta, Snapchat and TikTok are finally banding together to do something about the harmful effects of some of the content hosted on their platforms – and it’s about time.  

In partnership with the Mental Health Coalition, the three brands are using a program called Thrive which is designed to flag and securely share information about harmful content, targeting content around suicide and self-harm.

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