In reinstating former President Donald Trump’s Facebook and Instagram accounts, Meta is also pushing Trump toward a moment of decision about the fate of his financially troubled social media app, Truth Social.
Why it matters: Trump raised hundreds of millions of dollars to create Truth Social after he got barred from many social platforms following the Jan. 6 assault on the U.S. Capitol. Now he must decide between recommitting to his new company or reaping the benefits of getting back on Facebook and Instagram.