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Casey Fiesler, Associate Professor of Information Science, University of Colorado Boulder

Meta's Threads is surging, but mass migration from Twitter is likely to remain an uphill battle

Meta's new Threads platform is going gangbusters, but that doesn't mean it will replace Twitter. AP Photo/Richard Drew

Twitter’s move on July 1, 2023, to limit the number of tweets users can see in a day was the latest in a series of decisions that has spurred millions of users to sign up with alternative microblogging platforms since Elon Musk acquired Twitter last year.

In addition to a surge in numbers on Mastodon, the acquisition and subsequent changes boosted small existing platforms like Hive Social and has spawned brand new upstarts like Spoutible and Spill.

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