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Technology

Jay Bonggolto

Meta's Threads is paying some creators thousands of dollars for their posts

Threads Meta United States Instagram

The cover screen for the Instagram Threads social app on a Motorola Edge+ (2023).

What you need to know

Threads is incentivizing creators through an invite-only bonus program, offering cash rewards for successful posts.
The program provides personalized bonus goals, where creators earn money based on post performance or frequency, varying for each participant.
Initially exclusive to US creators, Meta hints at expanding the program globally.

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