
Good morning from Geneva.
With all the ongoing generative A.I. fanfare, we risk forgetting that before there was ChatGPT, there was the metaverse, the three-dimensional iteration of the internet that users could enter via virtual reality headsets.
Even a year ago, the hype was still so big that someone forked over $450,000 to be rapper Snoop Dogg’s neighbor in the “Snoopverse" and Citi estimated the metaverse economy would be worth $13 trillion by 2030, Fortune editor-in-chief Alyson Shontell reminded participants at Fortune's Brainstorm Tech conference this week.