One would suspect that generative A.I. chatbots, like Microsoft’s Bing chatbot, would keep users from visiting other websites—after all, the bot answers your questions directly, so what need is there to click a link?
But that’s not actually the case, according to Jordi Ribas, the corporate vice president of Microsoft who oversees search and A.I. “As we look at the overall traffic that we’re sending to publishers, it’s actually increased with the new Bing because people are engaging more,” Ribas said Tuesday at the Fortune Brainstorm Tech conference in Deer Valley, Utah.
