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Fortune

Nino Paoli

Meta’s Facebook introduced a dating AI bot to alleviate ‘swipe fatigue.’ But experts say it’s ‘too little, too late’

Meta Facebook Fortune Bumble Hinge Tinder

Sad young woman with phone at home, using mobile phone feeling depressed, upset gen z girl holding smartphone looking out window. (Credit: Getty Images)

Meta’s Facebook Dating is the latest matching platform to deploy AI features, hoping to prevent dating app burnout known as “swipe fatigue.”

The average dating app user spends more than 50 minutes a day just swiping, according to a recent Forbes Health survey. But a customizable search function may help alleviate swipe fatigue by giving online daters new ways to connect beyond swiping through potential matches, Facebook Dating product manager Neha Kumar told Fortune. Meta also announced this week another feature that automatically matches a user with a surprise match based on a personalized algorithm.

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