Meta's acquisition of the analytics app Onavo a decade ago has had a significant impact on the company's product and business decisions, including its efforts to emulate Snapchat. Onavo, founded by Guy Rosen and Roi Tiger, was acquired by Facebook in 2013, with Rosen later becoming Meta's chief information security officer and Tiger holding a high-ranking technical position until 2022.
Court documents unsealed in an ongoing lawsuit reveal that Onavo played a crucial role in Meta's strategies for acquiring, launching, and evolving its products. Internal communications among top Meta executives, such as CEO Mark Zuckerberg and former COO Sheryl Sandberg, shed light on how Onavo's data influenced decision-making.
