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International Business Times

Business

Meta Launches Muse To Delve Into The AI Agent Market. Its Stock Is Climbing.

Meta Google OpenAI Anthropic

Meta released a new personal agent to help people deal with daily tasks. (Credit: Getty Images)

Meta's new personal AI agent, Muse, is designed to shop, plan trips, send emails, and complete other everyday tasks on behalf of users, bringing autonomous AI to a potentially massive consumer audience.

The launch is part of Meta's multibillion-dollar effort to regain ground against OpenAI, Anthropic, and Google after a series of setbacks in its AI strategy. Muse, powered by the company's in-house Muse Spark model, is now being positioned as a centerpiece of that comeback. The market appeared to welcome the announcement, with the company's stock climbing almost 6% on Wednesday at 10:55 a.m. ET.

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