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WEKU
WEKU
Business
The Associated Press

10 million sign up for Meta's Twitter rival app, Threads

This logo for Meta's new app, Threads. Meta is poised to unveil the new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk. (Richard Drew/AP)

Meta has unveiled an app called Threads to rival Twitter, targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk.

Threads is billed as a text-based version of Meta's photo-sharing app Instagram that the company says provides "a new, separate space for real-time updates and public conversations."

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