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Matt Wille

Meta is testing virtual 'Zuck Bucks' after failed cryptocurrency project

Meta is once again looking to get into virtual currency, though this time it won’t be on the blockchain. Following the collapse of its Diem cryptocurrency project, Meta is now reportedly developing a new currency nicknamed “Zuck Bucks” by Meta employees. Because the only thing worse than a virtual Facebook currency would be calling that currency “Zuck Bucks.”

Little is known about the proposed virtual coinage, other than the fact that it’s almost definitely not utilizing blockchain technology. Something along the lines of Fortnite’s V-Bucks or Roblox’s robux. Zuck Bucks would be the de facto way to purchase virtual goods in Meta’s metaverse, which is itself still in early development.

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