/Meta%20Platforms%20by%20Primakov%20via%20Shutterstock.jpg)
Meta Platforms (META) is on track to surpass Alphabet’s (GOOG) (GOOGL) Google in digital advertising revenue this year, according to projections from market research firm eMarketer. If realized, the shift would mark a notable change in the digital advertising landscape, with Meta overtaking the long-dominant search engine leader.
The parent company of Facebook and Instagram is expected to generate $243.46 billion in global net advertising revenue in 2026, exceeding Google’s projected $239.54 billion. The forecast reflects Meta’s strong momentum in digital advertising, driven largely by the scale and engagement of its social media platforms.
