Meta has allegedly been sharing sensitive health data with third-party advertising firms, according to two proposed class-action lawsuits. Both lawsuits focus on Meta Pixel, the company’s tracking tool used for analytics related to Facebook and Instagram ads.
Pixel is a JavaScript code that can be installed on just about any website to collect data about how visitors are interacting with the site. In a lawsuit filed last month, an anonymous patient — referred to in the lawsuit only as “Jane Doe” — at The University of California, San Francisco Medical Center claims she began receiving targeted ads related to her medical condition after using the hospital’s patient portal.
