Meta Platforms Inc. and Alphabet Inc.’s Google face European Union and U.K. antitrust probes into possible collusion over the way they operate online display advertising services.
The European Commission and the U.K.’s Competition and Markets Authority said they’re concerned that a pact between the two tech giants dubbed “Jedi Blue” could squeeze competitors out of the market for ads on publisher websites and apps.
Watchdogs around the world have started to home in on the huge power that firms such as Google and Meta’s Facebook wield over ad markets — striking at the heart of the tech giants’ money making machines. The EU and U.K. probes announced Friday echo allegations in the U.S.
