Meta has confirmed that it will begin training its AI models on public data from users in the European Union – a move that brings it in line with other AI agents like Microsoft Copilot, OpenAI, and Google, who have already been using publicly available web content from the EU to train their own models. This shift follows the March 2025 launch of Meta AI across 41 European countries and marks the first time Meta has included EU users’ public Facebook and Instagram content in its generative AI development.
Whilst other AI companies have long relied on publicly shared information online – including European users – Meta’s approach surprisingly transparent given the company's history. It follows Microsoft's recent January 2025 blog post, which details how Redmond seeks to align itself closely with EU GDPR and AI Act regulations.
