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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo Global technology editor

Meta to stop targeting UK citizen with personalised ads after settling privacy case

Meta platforms display on a smartphone screen, and the Meta logo appears in the background
Advertising accounts for approximately 98% of Meta’s revenue. Its platforms include Facebook, Instagram and WhatsApp. Photograph: Nikolas Kokovlis/NurPhoto/REX/Shutterstock

The owner of Facebook and Instagram has agreed to stop targeting a UK citizen with personalised adverts after agreeing a settlement in a landmark privacy case that could set a precedent for millions of social media users.

Mark Zuckerberg’s Meta also said it was considering charging UK users for an advert-free version of its platforms after the legal agreement that avoided a trial in the high court in London.

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