This November, Meta rolled out a new subscription model for Facebook and Instagram users in the European Union, where they could pay a fee in exchange for an ad-free browsing experience on Facebook and Instagram. Referred to by critics as a “Pay or Okay” model, and charging 9.99 to 12.99 euros monthly, the option is already an object of controversy.
Meta, among many others, presented the new policy as a privacy-preserving measure. Meta explains it responds to EU privacy regulations.
