Meta and TAT offer new vision of tourism

Pictured from left are Pakawat Korsriphitakkul, co-founder, Holowisp; Michael Bäk, Facebook Thailand's head of public policy; Prae Dumrongmongcolgul, country director of Facebook Thailand; Mr Milner; Mr Yuthasak; Mr Nithee; Chakrit Pichyangkul, executive director of Creative Economy Agency; and Rahimah Abdulrahim, director of public policy for Southeast Asia, Meta.

Facebook parent Meta has joined forces with the Tourism Authority of Thailand (TAT) to introduce "Rediscover Thailand", which features augmented reality (AR) experiences for the country's tourist attractions.

According to Meta, Thailand is one of the top 10 countries in terms of number of active Meta Spark AR creators.